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Given the state of relations with our neighbor India, any collaboration between the two countries is welcomed with enthusiasm and hope. Maybe it’s that sense of distance – despite being so close and sharing a mutual history and culture – that makes any platform that works to bridge the divide so welcome. For an extravaganza like Shaan-e-Pakistan, it’s also a great public relations shot at a tumultuous time. Security, hospitality, tolerance and moderation all for once, on home turf. The event claims to have succeeded in its objectives: cultural exchange, entertainment and trade all wrapped up in three days. But was it all really as smooth as its social media portrayal, sound PR and organizers claim?
As reported earlier, Shaun Pakistan’s kick-off event, a musical and gastronomic night, suffered due to delays. There were murmurs of displeasure from the crowd and attendees due to the lack of timeliness and while countless attendees walked out before the headline act, Rekha Bhardwaj also took to the stage, despite the late crowd. Enjoyed his performance. The second day apparently didn’t go much better.
Saad Ali, a young entrepreneur with a partnership in local brand 9 Lines, spoke about the delay, disorganization and apathy.
“It started quite well with a very responsive and friendly team. We paid Rs 75,000 for an entrance stall and were sent a sketch of the exhibition space and our location but the ground reality turned out to be very different. The team arrived in Lahore. So we found out that the team we were dealing with was actually a group of IBA student volunteers. I arrived at the exhibition venue at 8am, which we were given to set up, only to find out To do that the actual administration No one came, and by noon the first member from Shaan – the e-Pakistan team arrived and started allotting the floor space, which, let’s just say, was not as promised,” Ali said. He also said that the decision to host the exhibition during working hours on weekdays has adversely affected the footfall – less than the number promised to the vendors by the organizers. In fact, sources allege, the turnout was so dismal that Beach Tree did not turn up on the third day despite paying for its stall.
There are also claims of shortage of provisions. Vendors and models spoke about not having adequate food or water supplies backstage. “I bought about 50 bottles of water the first morning and handed them out to vendors and volunteers. In a place like the Royal Palm, which is far from the city center where there aren’t many food options, the management at least She could have provided snacks or drinks, but on the second day, no one was seen on the floor until Zeenat Aman arrived and the delegation was followed by them,” Ali added. He summed up his experience as terrifying, angry at the lack of organization and disinterest in the participants’ welfare.
Shaan Pakistan founder member and owner of jewelry and apparel brand Barhti refutes Huma Nasr Ali’s claims. “As far as we are concerned, the event went off without a hitch. If you look at the size and scope of what we were able to achieve, from visas, security to hospitality, I think it’s commendable. Even if I say so myself. It is not easy to convince stars like Bhardwaj and Zeenat Aman. People complain that no big personalities will come to our country. But we have problems with the platform want to point out,” said Nasr, How did the event match up to his expectations?
“Yes there were definitely some punctuality issues, but everyone gets it. There are inordinate delays and anyone who has worked in entertainment, fashion or music knows that, so I don’t think it’s It’s a big deal. People stayed up until 2 a.m. Even though Bhardwaj had to get up early for work, he enjoyed the experience If personalities have to wait, why don’t you hurry without them? Can’t or can’t start without them, besides everyone in Lahore witnessed the frenetic traffic on day three which caused the delay,” he claimed, dismissing concerns of time constraints.
When asked about complaints from vendors and attendees, Nassar was quick to deflect any criticism from the models. “If there was drama backstage, it wasn’t our fault at all. Our models are not very professional and probably didn’t get along well with Prasad, the choreographer of the show we invited from India. didn’t understand the way of working and so you can’t take it too seriously if they said something,” he opined.
As for the vendors at the exhibition, Nassar felt that they had kept their promise, once again, not tolerating the time constraints and saying that if participants like Beech Tree backed out on the third day, they would all can’t please “My sources actually told me that they had old stock and it wasn’t selling so they packed it up and walked away. There’s nothing we can do about that,” he explained. .
While we haven’t heard of any beats behind the runway screens, we called up models Anam Malik, Areba Habib and Hara Shah for their thoughts and overall experience. Malik and Habib had similar concerns: food and water shortages, mismanagement and a pool of models so green they could barely walk.
“There were only five or six professional models who regularly walk the ramp,” Malik revealed. “The rest were all new. They were so new that we couldn’t recognize a single girl and that’s saying something since PSFW just ended and we worked with so many new faces. Also , the show was so late and it went on so long that when the final showcase featuring BB Russell started, literally no one was sitting, except maybe a few people in the front row Showcase in one squeezed.”
Habib claims that she agreed to do the show because of Production 021, the team that works backstage. “The guys were great and they really helped us, even with things like costume changes that aren’t part of their job. There were so many shows in one day that everyone lost their minds and it was complete. It was chaos. If you’re trying to make a good impression on a country like India, that’s definitely not the way to go about it,” he said, recounting his experience.
Model Hira Shah, who regularly works with Indian teams overseas, had a different perspective.
“I actually didn’t think it was that bad. Of course there were timing issues and some administrative glitches but look what they managed to pull off! I thought it was a great ice breaker and if We don’t support our local projects, who will if we are constantly tearing them apart until they work out the kinks, then we will never have a successful platform. It won’t happen.”
We can’t help but agree. Yes, Shaun-e-Pakistan is not worth all the hype at the moment, but it is an important phrase at the moment. This is a new platform with great potential and we should support and nurture it until it reaches a point where people automatically flock to it instead of believing in its merits. At the same time though, dismissing all vendors’ concerns or addressing time constraints are not exactly features that benefit the platform, solidify its reputation as a professional, or improve it. Helps to make Kudos to Nasr and his team for not doing such an easy task, but there are obvious problems and unless they are addressed with an open mind and prudence, the glory of Pakistan will slowly fade away. will B-list in the background and never realize its full potential.
