MG official urges industry to rethink pricing and deliver real value to consumers

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LAHORE: Since Pakistan has unveiled its long-expected new Energy Vehicle (NEV) Policy 2025-30-it is designed to reduce emission and reduce dependence on fossil fuel-voices coming from the auto sector are emphasizing how new technologies are marketing and consumers are marketing.

Addressing a media briefing on Saturday, the general manager of the Marketing Division of MG Motors Syed Asif Ahmed welcomed the policy but criticized the locally available hybrid electric vehicles (HEV), saying he failed to make the general public.

Ahmed said, “Havis in Pakistan has become a luxury for a talented segment.” Despite policy concessions, the real benefits cannot yet eliminate the average car buyer. “

He pointed out that the most expensive HEV SUV-a seven-seter-in the country is priced at Rs 16 million, while the variation of five seters is from Rs 9.6 million to Rs 12 million.

He added that “the industry has to start taking the cheapness seriously,” he added, adding that a change has been suggested by the plugin hybrid electric vehicles (PHEV), which he said is good for urban use and only offers a meaningful electricity limit.

The NEV Policy 2025-30, announced by the Ministry of Industries, has introduced the formal classification of EV, PHEV, and hydrogen-powered vehicles under the ‘new energy vehicles’ umbrella.

Ahmed criticized the first tax concession structure, allowing traditional hybrids to be labeled in the name of Nevs, he said, adding that the major automotive players benefited basically.

“Unfortunately, these subsidies did very little for the environment or people. They only fulfilled the interests of principal companies and their local partners.”

On the contrary, PHEV offers pure electric driving and long travel HY hybrid capacity for daily travel to the city, and often relieve the limits associated with electric vehicles.

MG Motors has introduced plugin hybrid SUV-MGHSPHEV, which Ahmed has described as “the best price in his class”.

He said that MG has sold more than 16,000 vehicles in Pakistan to date, including about 2,000 PhEVs-which reflects the growing awareness of consumers about the economic benefits of plugin hybrids in practice as a solution to urban movement.

Ahmed added that MG guides the product specifications in Pakistan, now with other car makers, it has now been aligned with the CBU and CKD models introduced by MG. Since launching in 2021, MG vehicles have collectively set a distance of more than 350 million miles in Pakistan and have been tested for local fuel standards, regions and weather conditions.

He also said that the prices of vehicles in Pakistan are irrelevant. Globally, when the cost of their purchase is not more than 10 % of the gasoline vehicles, they offer hybrid price. However, in Pakistan, this difference often exceeds 45 %.

For example, the cost of a se seagment hybrid SUV can cost up to Rs 12 million, while a comparison model of petrol is sold for about Rs 8 million, resulting in a difference of about Rs 4 million.

Although the NEV policy determines a progressive framework, the implementation of the industry is important. More PHEV models are expected to enter the market, the important question is whether car makers will get benefits – or repeat the high margin hybrid playbook with environmental impacts.

Ahmed concluded, “The capacity is very high, but only if we prefer the meaningful effects of environmental impact on consumers’ true value and short -term profit.”