Apple faces AI, regulatory challenges as it woos developers at annual conference

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Capetino: Apple faces an unprecedented set of technical and disciplinary challenges as some of its key executives are ready to go to the stage on Monday at the company’s annual software developer conference.

On the technical aspect, a year ago at the same conference, Apple promised that many of the long -awaited artificial intelligence features were delayed by next year, even with its rivals, such as alphabet Google and Microsoft Wu developers, have new features. These incomplete promises include key reforms in its digital assistant Siri.

On the regulatory front, the courts in the United States and Europe are ready to drag the profitable walls around the Apple App Store because even some of the former company supporters ask whether their fees have been justified.

At the same time, US President Donald Trump has threatened 25 percent of Apple’s highest -selling iPhone. Since the beginning of the year, Apple’s shares are less than 40 %, which is a sharp decline compared to Google and is also behind AI-driving benefits in Microsoft shares.

Apple launched some AI features promised last year, including a set of written tools and image generation tools, but it still relies on partners like Chat GPT creator Openi for some of these abilities. Bloomberg reports that Apple can open an AI model at home for developers this year.

But analysts are not convinced that Apple still calls technicians ‘multi-modal’ models-that is, at the same time, the ability to understand the imagery, audio and language-which can strengthen a pair of smart glasses, a category that has become a maternity platform. Google said last month that they would return to this category with partners.

Such glasses, which are more light and cheap than Apple’s vision pro headset, can be useful because they will understand what the user is watching and can help answer questions about it.

Although Apple focuses on its $ 3,500 vision pro headset, Google and Meta have occupied smart glasses as a cheap way to deploy its AI software capacity against Apple in its stronghold of hardware. All on Meta -ray are sold for less than $ 400.

Apple needs to respond to the challenge but is unlikely to do so this week, analysts say. “I’m not trying to change my phone – this is a complementary thing that makes me get more global context, because it has found the camera and seeing what I am seeing, and I can talk to him in a natural language.” “Apple is not in position to do so.”

Certainly, Apple’s rivals are not a decisive way in smart glasses. Morea Institutes and Strategy’s Principal Analysis, Ansil Sig, said that Meta’s Ray Benons still lack some features and Google has not yet made its ‘Gemini’ model into the market in a large number of glasses.

“Meta has a controversial edge, but Google is catching fast and is probably the best suitable AI for this job,” said Seag. “Vision Pro is great, but this is a showroom product that the developer can use.”

But it is unclear that smart glasses will be widely accepted. O Donal also said that it is not certain that Apple is at a certain loss if it contributes with a company like Google, Open AI or even a small firm like a small firm like a small firm like AI technology.

There is no strong evidence yet that consumers are building hardware decisions on the features of AI, Odonal said. “It is an argument that it is right (Apple) because, except for the bleeding edge, most people don’t care,” Odonel said.