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Of these two leading ladies, Mehwish Hayat chose to skip the red carpet at the Hum Awards and only perform whereas Ayesha Omar had two looks planned. Her Elan sari, pictured here, is our favourite of her two outfit changes.
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Fashion review
Award shows are particularly important for Pakistan’s growing industry. Every award show is not only an opportunity to celebrate talent and showcase excellence, but also an opportunity for celebrities to establish themselves as larger-than-life personalities.
No matter how new or well-known an artist is, a red carpet appearance is their first chance to show up in style to promote their projects from the past year. Hope to leave a lasting impression on millions of viewers. On screen they play a role but off screen, the red carpet is a place where they promote themselves. That’s why it’s especially heartbreaking to see talented actors and actresses, who should be celebrated on their big nights, get ripped for their fashion choices.
Case in point is a recent award ceremony where Pakistan’s biggest stars made the most unimpressive fashion statements on the red carpet.
Can we blame them?
Film and TV stars don’t know how to work the red carpet because it’s still a relatively new concept for them. If one takes a walk down memory lane, the Luxe Style Awards launched the first proper glamorous red carpet in the country. They came about 18 years ago and as the name suggests, the style part was an integral part of the event.
When the industry was small, it was easy for Nabila’s team to manage the stars, and they did so for a long time. But, with a growing industry and the ever-expanding and equally unforgiving reach of social media – celebrities need to find a practical solution, to save them from the heartbreak of worst-dressed lists and their Fan frustration can also be dealt with.
Professionals
What these award shows have highlighted is that our celebrities need professional help to get ready for the red carpet. Stylists need to swoop in to handle the flood of free gowns and help the stars get custom wear. When celebrities go on their shopping/borrowing spree, they run the risk of looking the same and not necessarily the best. The trick is to look the part, take your stylist’s input while maintaining a certain sense of individuality. Without a stylist, only stars with a really strong personal style stand out – the likes of Misha Shafi or Karan Malik come to mind.
Ayesha Umar is another celebrity who has been dressed very well in her recent promotional outings and red carpet events. Omar is known to work with various stylists including Sana Anwar, who styled her in a custom Elan saree for the latest awards. Sana is a stylist stars like Sonia Hussain, Mawra Hussain and Ayesha Umar often turn to for her red carpet looks. Anwar shares, “I think people used to put in more effort earlier but over the years, the red carpet has gotten worse. Celebrities should work with stylists for their look but it’s always a team effort. It should be because it’s with me and my clients.”
Beyond bridal wear
One of the biggest challenges celebrities usually face while preparing for an award show is choosing between an indigenous and exotic look. One means appealing to a mass audience in their home country and the other means potentially appealing to a global audience. It’s not an easy choice to make because if they go to the West and wear risqué clothes, the moral police can come down on them, and if they wear Eastern clothes, it looks like they’re attending a wedding.
These days, we see a lot of gowns on the red carpet, so when one wants to stand out, a solid oriental look can do the trick but the secret is subtlety, not a wedding look and there are many local designers who cater. can provide That if told in time.
Sana Anwar talks about how important the western versus fusion decision is for her when working with celebrities. “I like both Western and Fusion – if I’m drawing something I don’t have a choice but if I’m customizing something I start with whether it’s Western or Fusion. I did a fusion for Ayesha this time but only because the last one was a western.”
Ayesha herself says that she always has an opinion on what she wears and while western vs fusion confusion does arise, it’s easy to judge based on whether she’s performing or hosting for which she focuses on comfort. is For award shows she prefers fusion for film and television awards, while style and fashion is a bit more experimental for awards and events.
If the bridal aesthetic is kept uncluttered, one can go for fusion without looking over the top – minimal to no embellishments, saree silhouettes, form-fitting, paired with pants and jackets with asymmetric tunics or various Crop tops paired with long skirts. If celebrities work with designers and stylists in advance to design their looks, they can get the best cut for their body type and personality.
Potential effects of female-led roles
Ayesha Omar shares, “I would like to see provocative fashion on the red carpet and I would like to see beautiful fashion on the red carpet. I wish I could do what Lady Gaga does.”
Pakistani actresses who want to push the bar have a tightrope to walk where there is a fine line between sharp and ‘too much’. We wonder when our leading ladies will be able to pull off these kinds of experiences without being labeled.
In Hollywood, for a long time women wore skimpy dresses and ball gowns but this began to change and this change was led by the roles women were getting in film and television. An explosion of female-led, female-driven and more diverse shows began to lead to innovation in the clothes we saw on screen and on the red carpet. Now there were quirky, quirky, complex female characters on TV and it allowed actors to be more daring on the red carpet.
Two characters who used their on-screen personas to develop their off-screen personas are Taraji P. Joe Henson became a style star playing the brilliant Cookie Lyon on Fox’s Empire and Jodie Comer of Villain’s success on Killing Eve. Their artistic achievements show how a new class of female-led shows with complex characters and covetable wardrobes can elevate their status even on the red carpet. Since they are used to playing these roles, there is a familiarity and comfort level and people are used to seeing them as trendsetters on the show so they are ready to experiment on the red carpet as well. The roles written for our actresses tend to be more conservative and this naturally translates into their red carpet looks.
Ayesha Omar doesn’t think TV roles have anything to do with an actor’s fashion statement on the red carpet. “If I were on the red carpet of a movie premiere, I’d probably want to do something a little bit similar to the character I was playing, but I don’t think the two are or should be mutually exclusive.”
We agree that the red carpet is not an extension of an actor’s on-screen persona but film, television and fashion have a symbiotic relationship and strong female characters on screen can certainly allow actors to do that. That they could push this curtain a little further.
