Taylor Swift inspires nemesis Kanye West with TS12 boom?

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It looks like Kanye West is taking a page from his longtime nemesis’ playbook before a major comeback could happen.

After months of unabashed rants over X, controversial red carpet moments, and questionable public appearances, the rapper suddenly went completely off the grid, leaving fans to wonder, “Where’s Kanye at?”

While his wife, Bianca Succi, has stepped back into the limelight with solo appearances and the launch of her new brand, Kanye has been noticeably absent.

For a man who once thrived on attention and headlines, his silence has become surprising.

A calculated silence? Perhaps Kanye’s disappearance doesn’t seem accidental at all, mirroring Taylor Swift’s strategic vanishing act ahead of the release of her 12th studio album, Tortured Potts Department.

Just as Taylor used the mystery to build anticipation and reframe her public image, Kanye’s calm may set the stage for his recovery.

She used guido interviews, no appearances, no posts, just complete erasure. Then, when TS12 dropped, it came like a cultural flood: videos, visuals, Easter eggs, interviews, a perfectly orchestrated storm.

Can Kanye do the same?

Kanye may be taking a page from the same playbook, disappearing to fuel anticipation.

Taylor Swift’s Showgirl Life Before “Disappearing”

(before her 12th studio album The Life of a Showgirl), Taylor deliberately created mystery:

She was completely off the grid, with no public appearances, minimal social media coverage of her record-breaking tour.

Fans didn’t see any paparazzi, only releasing a few wax pro pro pro pro fuel online views.

This silence led to massive optimism when the lack of content became content itself.

Then, when the album dropped, she was suddenly everywhere: surprise performances, new visuals, interviews, Easter eggs. It was a controlled explosion of publicity.

Kanye West and the “Gone Before the Storm” pattern

Now Kanye seems to be following a similar rhythm:

In recent months, the rapper has been completely silent with NO press, no major social media activity, and no clear indication of his upcoming 12th studio album, Blew, which is reportedly out on December 12.

For someone known for bold statements and headline-making stunts, the silence on this count feels deliberate.

If Taylor Swift’s approach was about strategic mystery, Kanye’s can be harnessed to unpredictability—the calm before the self-made cultural storm. After years of controversy, public fallout, and creative turmoil, this silence may be his way of reframing the narrative and physically reconstructing Curiosity.

Interestingly, the history between Taylor Swift and Kanye West is one of the most famous pop culture stories of the 21st century.

Here’s a quick rundown of their friend-turned-nemesis:

2009 MTV Video Music Awards:

Kanye West interrupted Taylor Swift’s acceptance speech for Best Female Video (“You Belonging To Me”) to say that Beyonce has “one of the best videos of all time.” It became a viral controversy and defined the public images of both artists for years.

2010–2015:

They appeared to publicly reconcile when Kanye apologized, and by 2015 they were seen talking and even joking around at awards shows.

2016:

The feud reignited when Kanye released “Famous,” in which he referenced Taylor with the lyric “I made that b***h famous.” Taylor objected, saying he had not approved the line. Kanye’s then-wife Kim Kardashian later released edited clips of a phone call that Taylor knew about—which led to a massive public backlash against Taylor.

2020:

The full, no-call leak revealed that Taylor hadn’t heard the controversial song beforehand, and shifted public opinion in her favor.

Since then, Taylor has rebuilt her image with immense success – reclaiming her masters with her Taylor Versions albums and record-breaking performances on the Ares Tour. Meanwhile, Kanye’s career has been going through controversy, public backlash and attempts at rehabilitation. So your line – “Kanye West is taking notes from Taylor Swift for a massive comeback?” – plays perfectly on this shared history. This means that Kanye is trying to emulate Taylor’s method of reclaiming public ownership and artistic control.

Kanye West’s Recent and Upcoming Projects:

Bailey, West’s upcoming solo album, which has suffered multiple delays, is currently scheduled for release on December 12, 2025. Several tracks, including “Beauty and the Beast” and “Preacher Man”, were released as EPS earlier this year.

Dunda 2: This “lost album,” originally from 2022, was officially released to streaming services on April 29, 2025 under the artist name “Dunda.”

Recent Releases: In 2024, West and Ty Dolla released the collaborative albums Vulture 1 and Vulture 2.

In Whose Name?: A documentary about life and public conflict in the West, titled In Name? , was released theatrically in September 2025.