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An E Concept electric vehicle (EV) of AUDI, a new EV brand Audi co-developed with Chinese automaker SAIC, is displayed onstage during a launch event in Shanghai, China November 7, 2024. — Reuters
#Legacy #carmakers #adopt #Chinese #technology
When Audi’s executives first encountered Zack R 001 in 2021-a sleek, a long-range electric car that has a European style-it served as a wake-up call. To maintain harmony with Chinese car makers, the German brand realized that it had to adopt their technology.
“Zack R. 001, again, surprised everyone,” said Stephen Poetaz, president of SAIC Audi Sales and Marketing. “We needed to do something about it.”
In response, the Audi developed E5 Sportback in just 18 months, relying on its Chinese partner SAIC technology, including batteries, electric power trains, infotation software, and high driver relief systems.
Audi is expected to start providing 000 33,000 EV users this month in China, and its global rivals are still seeking to use Chinese intellectual property to start new models. Toyota and Volkswagen have joint development projects for Chinese -led models, which have the technology of Chinese partners GAC and XPing, respectively.
Sources said that Renault and Ford want to go one step further and create a global model on the Chinese EV platforms. Renault did not respond to a comment. Ford refused to make any comment.
Such licensing deals are relatively small but growing revenue for Chinese EV makers and, for now, offer a new Quad Pro Pro.
Global car makers need Chinese technology to jump development barriers and launch new EVs. Meanwhile, Chinese companies are in dire need of extra income during home prices war and intensifying trade war abroad.
“This is a very smart, winning solution,” said Will Wang, the general manager of Shanghai -based consulting firm Autodtas, “said Will Wang, which provides tears of the most selling EV models.
‘China inside’
This new strategy resembles the “Intel inside” campaign of the 1990s, where American chip maker Intel used the latest ingredients to convert a computer into premium products.
In this case, Chinese car makers sell an EV technology in a box: also ready for small budget low volume manufacturers, underpenses for white label battery -powered cars.
CEO Zhou Jiangmang told Reuters that Lipmotter has contributed with steelnts to sell his EV outside China and is talking to other brands to license his technology.
Auto industry experts say the use of a ready -made med -media -mid -Chinese EV chassis and software can save billions of dollars and the development time of the year, and can help traditional car makers meet Chinese rivals.
Renault was an early authority, which built a low -cost Desya Spring EV on a platform for China’s dongfang in Europe, which began in 2021.
According to two persons familiar with the matter, Renault has taken a step further with the new Electric Tongo of development at his research center in Shanghai, which provides technical assistance in developing an EV platform, according to two persons familiar with the matter.
The launch did not respond to the comments requests.
Other “inside China” models can come soon. Ford is looking for a Chinese partner to provide technologies, two people who are aware of the matter said. CEO Jim Farley has often tested Chinese EVs and recently praised Xiaomi’s SU7 Electric Sidan.
Volkswagen has extended plans to develop all fuel types dedicated models from China, using the latter layout of electronics and software, combined with X -Ping.
Analysts say that Legacy Automackers usually struggle to develop the Egly EV system that can be updated rapidly due to complex organizational structures.
This is why Volkswagen wants to see whether Expired EV Technologies Volkswagen can complete or replace them, said Yale Zhang, Managing Director of Shanghai -based Advisory Autoporite. Zhang added that if it works in China, Volkswagen can apply globally strategies.
A spokesman for Volkswagen China told Reuters that China is still focusing on its cooperation with the X -Ping.
Expert Zupang has said that both car makers want to extend their partnership with China. Autodtas’s Wang said that this would increase the income of exposure without the construction of plants abroad.
Oliver Women Analyst Marco Santino said traditional carmaker can use “firepower” of severe Chinese EV competition to jump beyond the curves of development.
“You get more quality proof products in the market in a short time,” said Sentino.
More selection?
Influenced by Tesla, China’s EV makers have developed modular platforms that reduce costs and accelerate low barriers to growth and admission. “They are quick learners from Tesla,” said Forest Too, a former executive of the Chinese battery giant Cattle, who founded the consulting firm Mapley View technology.
The benefit is now so big that the “licensing and royalty service” is now up to the larger. When Chinese EV makers expand abroad.
Kettle adopted this approach with Ford, granting its technology license for the battery plant.
Exporting Chinese technology can help less industrialized countries make their “national EV brands”, TU.
Abu Dhabi -based CEVN Holdings, who is a strategic investor in Newue, has developed its own premium EV model using Chinese EV maker’s chassis and software.
According to two sources familiar with the matter, Cyvn purchased British sports car maker McLaren in April and now plans to sell its EVs using the MacLaran brand. One source said, but future models will add a lot of MacLaran “DNA” and less Chinese technology.
New refused to comment. Cyvn did not respond to a comment.
In the meantime, Kettle’s new EV Chassis will “allow users to decide that giant automakers look like an EV, rather than deciding,” said Ho Goling, its executive president.
Kettle said he would increase the production of chassis in the next three years after signing with several domestic carmakers. Its badick chassis started in Europe this week at the IAA Mobility Show in Munich.
Even though the mutual benefits of China’s EV technology remain in the long run, it remains an important question.
Former Austin Martin CEO Andy Palmer said that when the R&D is saved, car makers should avoid more relying on third -party technology. “In the long run, you are damaged because you are just a retailer,” said Palmer.
Oliver Women’s Santino said the major threat to traditional car makers is to use someone else’s technology means “your ability to distinguish your brand is really limited.” Santino added that by combining his own technology, automatic makers “can limit the risk.”
