
Thomas Bach, President of the International Olympic Committee (IOC) attends an interview in Lausanne, Switzerland, March 25, 2020. — Reuters
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PILOS, Greece: Whoever succeeds Thomas Bach as president of the International Olympic Committee on Thursday, some members believe that the Olympic Movement’s existence believes that they are at stake.
Seven candidates are seeking to become the most powerful person in the sports rule and replace Bach, who retired after a 12 -year -old stormy 12 -year -old when he had to fight the Moscow attack on Ukraine along with the Russian doping scandal.
“I believe this is the most important Olympics choice in about half a century,” said Michael Paine, a former IOC marketing head. “Some IOC members are even predicting that the future of the Olympic movement is at stake.”
Drinking, who has supported his brand and financial affairs through sponsorship deals in the IOC for almost two decades, said the movement does not thank “probably the biggest sports ever” in Paris last year.
However, he added that “the future view is full of danger.” “The IOC has not faced such a disturbed geographical political point of view in many years,” said 66 -year -old Irishin.
“How the IOC goes to a more fractured political world, maintains globalization and will explain the future of the movement how the IOC engages with the rapidly changing marketing and broadcast market.”
Martin Suriel – who founded the Advertising giant WPP and was sitting in the IOC Communications Commission – said the next president needs a special skill because there is a “many fluctuations in the world”. With the next summer game in Los Angeles in 2028, Bach’s successor will have to deal with the unexpected capabilities of US President Donald Trump.
“The president of the next IOC needs to have a political boyfriend, a strong, strong temperament and a stable hands,” Surial told AFP. “The next president will have to go to the White House and be able to kiss the color.
For Terror Burns, another former IOC executive, the next president will have to face the challenge of “predicting politicians to use the Olympic Games as a political tool”. “I think the president of the next IOC must be called the press conference test, which means, which means, you can imagine sitting around today’s world leaders and sitting with him and keeping it with himself?” He told AFP. “The IOC should be free, and I think it’s going to be more challenging.”
Although Paine believes that Trump will be “incredibly helpful” of the LA Games, he considers “sleep nights” for the IOC president. “(Trump’s) foreign policy and sudden executive orders that create problems for counting sports,” said Paine.
“This will take special diplomatic and political capabilities and tensions to ensure that all 205 countries will join the LA in 2028 and protect the Olympic movement’s globalization.” “Two big buckets are geopolitics and technology” and “we are seeing it here,” says Suriel.
The 80 -year -old English said, “I will not diminish the political and technical changes that will have to deal with the new president.” Burns, who has been a member of the six -winner Olympic Games, who has been hosted by the bids since leaving the IOC.
He said, “AI is (artificial intelligence) – maybe not, but – to promote everything from education to governance.” “A few years ago, a stable economic and geographical political construction, which began in the modern, peaceful world, was a” gowen – no longer. “Burns added that it offers the challenges that are ahead for Bach’s successor.
“All of this has to say that the next IOC president will face the challenges as well as his pace that his predecessors could never think,” he said. “So, yes, this choice is a huge contract in the Olympic world and in general for the global game.” Among the seven candidates who have replaced the bowling are the atmosphere of Joan Antonio Samarich Junior, Sebastian and Christie Country.