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Audio is still the most easily available medium that can spread information to reach a wide and diverse audience in the shortest time. According to UNESCO, about 44,000 radio stations broadcast about five billion people, representing 70 % of the world’s population. The number of smartphones used globally is about 7.21 billion. Almost all mobile sets have the convenience of FM and AM radio channels.
The role of radio should be celebrated in gathering people, promoting freedom of expression and providing timely information to communities around the world. This year, the theme of World Radio Day was radio and climate change, emphasizing how radio can be a powerful source of solving the most important issue of our time. By using the radio as a platform to tackle the climate crisis, we can inform millions, encourage positive change, and create a global movement for a sustainable and strong future.
In the present era, climate change can result in hot weather and more often drought dryer plants and dead or dead trees. Dry conditions together with strong winds, especially forest fires, can be high at high risk. For this year, the topic of World Radio Day, radio and climate change, highlighting opportunities that value radio broadcasting climate change.
In the past weeks, forest fires in California have become more severe, more severe and more destructive, such as a combination of factors, such as rapid civilization and human edited climate change that created hot and dryer conditions.
Climate change increases the factors that keep people in poverty and keep it. Floods can eliminate urban slums, which can destroy homes and livelihoods. Heat can make it difficult to work in external jobs. Water deficiency can affect the crops. Over the past decade, weather incidents have displaced 23.1 million people every year, with an estimated 23.1 million people displaced, which pose a high risk of poverty. Most migrants come from countries that are the weakest and the least ready to adopt the effects of climate change.
Climate change in the 21st century is a serious threat to humanity. In such a situation, large -scale communication channels like radio can play an important role in raising awareness about the problem, especially for farmers, who are most affected by changing climate and disasters.
In addition, most respondents acknowledged that dehydration, high temperature, non -seasonal rain, non -seasonal cold and heavy storms are the reasons for the climate change affecting their production.
In the case of environmental disasters, the radio often becomes the only source of information and help for the population, as it works without electricity or the Internet, can reach a large number of people at the same time and is not affected by the distribution of satellite or satellite. In this way, broadcasters maintain the communication system that saves lives in emergencies.
By using the radio as a platform to tackle the climate crisis, we can inform millions, encourage positive change, and create a global movement for a sustainable and strong future.
As climate change is a global trend, further cooperation between broadcasters in the same country and other countries is relevant and can further strengthen the skills, formats and tools needed for radio coverage. Common facts, cross -border issues, regional disasters, climate change migration and other challenges make international networking between radio stations fruitful and encouraging.
Radio has emerged firmly with new technologies and adaptations according to different tastes of different races, so it has become a source of choice for people. This allows people to receive news that is widely reported locally, nationally and globally. Moreover, the radio is standing with the last man in the form of natural disasters. In addition, these devices also go to a place where new technologies like electricity and mobile signals cannot reach. This makes them the most effective way of providing information in the removed areas.
Pakistan Broadcasting Corporation (PBC, Radio Pakistan) runs 67 broadcasting unit, of which 36 are medium waves, seven shortwaves and 27 FM stations. Radio Pakistan’s Home Service Program broadcast a total of 750 hours in 21 languages daily. The PBC has covered 98 % of the population today and 80 % of the area in Pakistan.
The Pakistan Demographic and Health Survey -2024 supported the announcement as about 87 87 % of Pakistani families have cell phones and their mobile sets. The number of mobile phone holders was higher in urban areas (95 %) compared to rural centers (87 %). Almost all cellphone sets have a built -in radio facility.
Radio travels with you as a daily fellow, relatively Free Independent and Portable Public Safety Net, works during emergencies and disasters such as storms, earthquakes, floods, heat, forest fires, accidents and wars.
The appearance of FM radio has played an important role in spreading emergency warnings and warnings during natural disasters. Through their extensive coverage area and immediate broadcasting capabilities, FM radio stations provide real -time updates about weather conditions, evacuation procedures, emergency shelters and other important information. This helps communities make timely informed decisions and necessary reservations.
Pakistan is one of the countries that is most affected by climate change, which is at a higher risk of security. The role of the media in creating a consensus on the widespread challenges of climate change can play a significant role in dealing with these issues. It is important to raise awareness about climate change in the general population, to solve these issues effectively. The radio has quickly backed up and is providing minutes to the broadcast from minutes to a minute that is easily obtained through car radio and portable, battery -powered and hand -made radio.
The author is a playwright and an independent journalist. They can be arrived at Pashajaved1@gmail.com and its blogging site: Solandland.com.
