
A billboard in Karachi depicting Indian stars Virat Kohli and Rohit Sharma ahead of Champions Trophy. —AFP/File
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KARACHI: The Champions Trophy fever in Pakistan fell in three decades after winning the country’s first major cricket event in three decades.
“It seems that attending a wedding where you do not know the bride or the bride,” said Kashan Khan, a medical student beaten by New Zealand by New Zealand in the opening match in Karachi last week.
Subsequently, the defending champions lost the great rivals from India by six wickets to seal their fate, before the end of their dead group’s game against Bangladesh on Thursday. “The poor performance of Pakistan has eliminated my enthusiasm. Khan added that I no longer care to see other teams.
Failure to move beyond Pakistan’s group phase or even win the game was a major shortage in a country that has been returning to hosting international teams after many years of militancy when it was marked as a new zone.
In recent years, security has improved in cities, including Karachi, Lahore and Rawalpindi, where matches are being held. But disappointing fans have begun to abandon the tournament.
Before the match against Bangladesh, Pakistan was seen trying to sell their unwanted seats outside the Rawalpindi Stadium ticket holders, but there were no taking. “I had three tickets but no one wanted to buy them,” said Farooq Ali.
“I also tried to give them free, but my friends are not interested.” For many, there is little appeal in the final on March 9, especially its location is still uncertain. The Arc Revolution India, with which Pakistan has fought several wars, refused to meet its neighbor and is playing all its matches in Dubai.
Unlike Pakistan’s problems, India is in the semi -finals and if they reach the title decisive, the final will be transferred from Lahore to Dubai. “If Pakistan is not playing in it, why should we care?” Amana Mashdi, who watched the tournament on television, asked.
Pakistan’s latest flop has caused severe blow to not only supporters, but also the financial ecosystem around the program of eight countries. With Pakistan being out, TV is diverted in the nose of the audience, advertising income has shrunk and Kafil is demanding a reduction in the cost of his election campaign.
Pakistan’s PTV and ten sports bought joint broadcast shares of 15 matches, each paid Rs 1.2 billion (25 4.25 million). Sources in Broadcast Deal told AFP that the two broadcasters had already lost around Rs 180 million in two rains matches in Rawalpindi.
Broadcasters are looking for disadvantages as they are usually searching for advertising locations in the semi -finals and finals. “Sports advertising is always a gambling,” said a senior Pakistani company employee, one of the top tournament advertisements.
“Sponsorship deals cover the entire tournament, so there is no choice.” But when the national team goes out quickly, consumers go and have to sell product sales.
Instead he sold only one -third of it. Rizwan told AFP, “The demand for Pakistan shirts was very high and after going to the event in the week, I doubled my order.”
“But as soon as the team lost, the demand fell. Now, I have a huge stock not selling in my warehouse. Famous television and film actor Adnan Siddiqui fears that Pakistan’s poor performance can keep young fans out of the game.
Siddiqui told AFP, “I grew up watching cricket at night or early in the morning.”
On Sunday, Siddiqui flew to India to watch the match in Dubai and his heart was broken. “We used to defeat India frequently, but now they are ahead of us in terms of skill and bravery. Our team looked frightened. There is some hope despite the sadness.
“This is a lower point but the sun will rise again,” said Khalil Khan, a club -level cricket coach in Karachi. “Cricket is the only sport that puts Pakistan on a global map and I am sure our team will bring happiness once again in the future.”